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✦ SELECTED WORK

THE
Work.

7+ years of branding, UI/UX, AI design, motion, and creative direction.

Krossover Gifts
UI/UXBrandingE-Commerce

Krossover Gifts

Full creative direction for a corporate gifting e-commerce brand — from packaging to digital campaigns to UX.

2023–PresentKrossover Gifts Trading LLC
Shanghai Gifts
UI/UXE-Commerce

Shanghai Gifts

E-commerce platform design and brand identity for a premium gifting brand.

2023–PresentShanghai Gifts
Ecora
BrandingUI/UX

Ecora

Designed by nature, refined by purpose — a restrained eco-gifting brand with editorial minimalism.

2024Ecora
Maison Valér
BrandingUI/UX

Maison Valér

A fashion-led corporate gifting brand — premium leather lifestyle essentials, styled with intention.

2024Maison Valér
SIPPLE
BrandingUI/UX

SIPPLE

Hydration made smarter — a tech-forward smart drinkware brand with MagSafe innovation at its core.

2024–2025SIPPLE
AI Visual Design
AI DesignArt Direction

AI Visual Design

AI-accelerated creative production — Midjourney, Sora, Higgsfield, and Nano Banana Pro for lifestyle imagery.

2023–PresentVarious
Packaging & Print
BrandingPackaging

Packaging & Print

Premium packaging design and print-ready editorial catalogues for 100+ corporate B2B clients.

2023–PresentVarious B2B Clients
Social & Motion
MotionSocial Media

Social & Motion

High-performing reels, product videos, and social media content that drives engagement at scale.

2023–PresentVarious
Education Design
EducationUI/UX

Education Design

Curriculum design, teaching materials, and UI/UX training for 100+ design students at KELTRON.

2019–2020KELTRON Advanced Studies